About The Client:

If you haven’t heard of them already, meet Pharris Photography and Films, a photography and media company that specializes in wedding and lifestyle photography. With over ten years in the industry, the owners Josh and Kariss Farris have grown a global photography business that is known for their exceptional wedding and portrait photography. Pharris values tradition, and storytelling, and shows that through capturing couples before, during, and after they say “I Do.” Kariss and Josh wanted their brand to exceed the reputation of just a photography company. They thrive to be known for more than just photographers who post their work with a simple caption and tell people to book them through a link in their bio. They wanted to not only share the beautiful union of a couple on their wedding day but also share their love stories with the world.

As their business and family grew, so did their workload with operating the business. They decided it was time to hire people who would help them manage & operate their business. In 2022, I was hired as their digital marketing manager.

The Work:

As marketing manager for Pharris, I’m responsible for the creative execution and optimization of a comprehensive content marketing strategy. I ensure Pharris Photos + Films are creating the right content, at the right time, for the right channels (Instagram, Pinterest, Facebook)––with the goal of generating leads and increasing awareness. My roles and responsibilities are to:

• Manage social media marketing campaigns across platforms and day-to-day activities

• Administrate the creation and publishing of relevant, original, high-quality content (for all channels including but not limited to: Instagram, Facebook, Pinterest, Twitter, etc) using a content editorial calendar to manage content and plan specific, timely blogs and marketing campaigns.

• Design, create, and manage promotions and seasonal campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.

• Create pitch decks and presentations for campaigns and serve as the lead director on content production days. This requires leading brainstorming meetings, visual concepts, script writing, and managing the post-production team
  

The Results:

• 300+ Leads In One Month: During a campaign to attract newly engaged couples, our campaign goal was 100 leads. By strategically planning organic content to nurture this campaign with our paid ad strategy, we were able to generate over 300 leads within the first 3 weeks of launching our campaign.

• 15k Instagram Followers: Through researching the industry’s trends and our ideal client’s pain points, with the addition of increasing video content, Pharris’ Instagram following grew to over 40K.

• Increased Content Distribution: With an implemented content plan and content batching system, content was able to be posted 5-7x a week consistently